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Behavioral Technology Today



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Behavioral Technology Today, 2, 1-8, (2002). THE CUMULATIVE RECORD AS A MANAGEMENT TOOL
Despite the huge sums of money spent on the latest, most innovative management methods, effective personnel management in the business setting remains an elusive goal. Over the years, attempts to ''re-engineer'' (Martin, 1995) management styles and methods have received great fanfare in the popular press. Perhaps best known and possibly the most easily incorporated into existing management styles is ''Management by Objectives'' (Albrecht, 1978). Other broadbased approaches to improving management technique followed, for example, ''Liberation Management'' (Peters, 1992), ''Search for Excellence'' (Peters & Waterman, 1982), etc., but few of these programs have been able to sustain lasting improvements, efficiencies, or changes within the participating corporations (Daniels, 2000). The following questions these approaches and asks 'has the popular press publicized all of the possibilities?' In our search for the latest ''management innovations'' have we overlooked at least one robust technology that
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Behavioral Technology Today, 1, 1-12, (2001). CHANGING THE CORPORATE CULTURE AT CHEVRON
At the Association for Behavior Analysis Convention in May, 2000, Darry Callahan, former CEO of Chevron Chemical, now Senior Vice President of Chevron Corporation and Chevron Chemical Company were presented with the award for ''Outstanding Contribution to the Field of Organizational Behavior Management,'' by the Organizational Behavior Management (OBM) Network. Chevron Chemical Company is the first corporate recipient of this award. Chevron Chemical Company implemented the largest-documented systematic and systemic behavioral intervention by a major corporation. They branded their corporate-wide behavioral intervention, ''Reinforcement-Based Leadership'' (RBL). The following article is comprised of three parts: The first section provides an overview of Chevron Chemical's use of RBL to achieve business results; the second contains the text of Darry Callahan's speech following the presentation of the award; the third section provides more background material and data regarding the implementation of R
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