Application of Behavior Analysis to Prevent Injuries from Vehicle Crashes

Americans gather around more than 125 grave sites every day to mourn the losses of loved ones killed in a traffic crash. And each year the disabling injuries from vehicle wrecks number in the millions. Alcohol consumption (a behavioral excess) and inconsistent safety-belt use (a behavioral deficit) contribute substantially to injuries and fatalities from vehicle crashes. Politicians, corporate leaders, employee groups, health and medical professionals, educators, media writers and producers, grass roots agencies, civic and service clubs, and family members urgently need to mount a comprehensive nationwide attack on these behavioral excesses and deficits.