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Actively Caring for People's Safety: How to Cultivate a Brother's/Sister's Keeper Work Culture

by E. Scott Geller
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Imagine a work environment in which everyone actively cares for each other's safety and well-being on a routine basis. Employees at all levels of the organization provide their coworkers daily supportive feedback for safety-related behavior that prevents injuries. And whenever at-risk behavior is observed, corrective feedback is provided with empathy, accepted with humility, and is applied to effectively change the behavior to the safe alternative. This is the vision of a brother’s/sister’s keeper work culture.
Using evidence-based principles from applied behavioral science and humanistic behaviorism, Actively Caring for People’s Safety is a behavior-based safety guidebook designed to show readers how to make the actively caring for people (AC4P) brother’s/sister’s keeper vision a reality. Safety professionals, work supervisors, corporate managers, and line workers who read, discuss, and practice the research-founded content in this handbook will be well-prepared and empowered to initiate and nurture an AC4P work culture in their organization.


  • Lessons focus on the fundamental principles of cultivating an AC4P culture
  • Discussion questions and exercises inspire practical self-study or group training
  • Glossary of terms connect applied behavioral science and humanistic behaviorism to the AC4P movement

About the Authors
E. Scott Geller, Ph.D., Alumni Distinguished Professor at Virginia Tech (VT), is cofounder and senior partner of Safety Performance Solutions, Inc. For 48 years, Professor Geller has taught and conducted research as a faculty member and director of the Center for Applied Behavior Systems in the Department of Psychology at VT. He is the author, coauthor, or editor of numerous books, book chapters, magazine articles, research articles, and courses addressing the development and evaluation of behavior-change interventions to improve quality of life on a large scale. Dr. Geller is a fellow of the American Psychological Association, the Association for Psychological Science, the Association of Behavior Analysis International, and the World Academy of Productivity and Quality Sciences.

Krista S. Geller, Ph.D., worked as a researcher throughout her undergraduate and graduate studies at VT’s Center for Applied Behavior Systems. She has travelled worldwide to assist in adapting the AC4P safety process to various cultures, languages, and work processes. Her mission is to inspire people to take the time to actively care for the safety of themselves and others. She is currently the Field Development Leadership Supervisor, Bechtel Corporation.

Paperback, 192 pages
Copyright (c) 2017
ISBN 978-0-939874-10-1 (print)

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