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Welcome to the Gambling section of the Cambridge Center's web site. This section of the site is designed to serve a resource to researchers, clinicians, and consumers of behavior analytic services. For researchers, this site will allow you quickly access various information regarding conducting gambling research from a behavior Show More

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Behavioral Technology Today Contents
Tags: Behavioral Technology Today, H.S. Pennypacker
Behavioral Technology Today Introduction & General Submission Instructions
Behavioral Technology Today Introduction & General Submission Instructions
Tags: Behavioral Technology Today, behavior, technology, behavior analysis, behaviorism, submissions, Pennypacker, Sidman
Behavioral Technology Today Submission Instructions
Instructions and formatting information for authors submitting articles to Behavioral Technology Today
Tags: Behavioral Technology Today, behavior, technology, behavior analysis, behaviorism, submissions, Pennypacker, Sidman
Behavioral Technology Today, 6, 1-19 (2011). THE LIKELIHOOD OF INSTRUCTIONALLY BENEFICIAL, TRIVIAL, OR NEGATIVE RESULTS FOR KINDERGARTEN AND FIRST GRADE LEARNERS WHO COMPLETE AT LEAST HALF OF HEADSPROUT(R) EARLY READING
Both kindergarten and first grade students using an Internet delivered reading program showed instructionally beneficial results on standardized test measures when compared to control groups in an unbiased control study. When kindergarten and first grade students completed at least 41 lessons (M = 67) of the 80-lesson Headsprout(R) Early Reading program, they showed a greater improvement on reading measures than did those students not receiving the Headsprout program. Hopkins' (2007) statistical evaluation method was used to provide a basis for understanding the likelihood of obtaining an instructionally beneficial, trivial, or negative result. The probability that the partial to full completion of Headsprout Early Reading would produce an instructionally beneficial effect ranged from 2 to 1 (likely to be beneficial) as measured by ITBS subtest scores, to 1735 to 1 (almost certainly beneficial) as measured by Woodcock-Johnson III subtest scores.
Tags: Behavioral Technology Today, Twyman, Layng
Behavioral Technology Today: 5, 1-31, (2008). A FUNNY THING HAPPENED ON THE WAY TO THE FORTUNE OR LESSONS LEARNED DURING THE 25 YEARS OF TRYING TO TRANSFER A BEHAVIORAL TECHNOLOGY. H.S. Pennypacker
The American Cancer Society (ACS) and the National Cancer Institute (NCI) jointly sponsored an invitational conference entitled "Breast Cancer: The Behavioral Dimension." Attending were a variety of behavioral scientists, including psychologists, sociologists, epidemiologists, and anthropologists. Their charge was to consider how the behavioral sciences could contribute to the problem of early detection of breast cancer. It was agreed that the focus should be on training lay women, rather than professionals, so that any benefits of research could reach the widest possible population. Thus was born the Breast Self-examination Project of the University of Florida.
Tags: Behavioral Technology Today, Pennypacker
Behavioral Technology Today, 4, 1, (2005). THE DEACCELERATOR: EDITORS NOTE
Editor's note.
Behavioral Technology Today, 4, 2-24, (2005). THE DEACCELERATOR: A BEHAVIORAL SOLUTION TO HIGHWAY SPEEDING
According to the U.S. Department of Transportation, speeding is of epidemic proportion on a national scale and has become the number one killer of teenage drivers and young adults. Putting the brakes on speeders is the responsibility of local and state police. However, the number of police patrols is sparse relative to the vast road mileage that carries a large number of motorists. Effective speed control has been attained on a large but select population of motor vehicles by way of an in‐vehicle solution. The following reviews the pro's and con's of such a solution.
Behavioral Technology Today, 3, 2-6, (2003). BASKETBALL AND THE MATCHING LAW
''Choice'' situations arise when concurrent schedules of reinforcement are available in an organism's environment. The matching law posits that given two concurrently available response alternatives the relative rate of responding equals the relative rate of reinforcement. To test the generality of the matching law in natural environments, we evaluated the 3- and 2-point shooting of a division IA men's and a division IA women's basketball team during games over the course of the season. The following research shows that the players took shots from areas of the court at a proportional rate that was comparable to the proportional rate of reinforcement (points) for those shots.
Behavioral Technology Today, 3, 7-20, (2003). HEADSPROUT EARLY READING: RELIABLY TEACHING CHILDREN TO READ
Reading proficiency is a crucial foundation for success in all academic areas, yet we are a nation faced with a reading crisis. Headsprout, a Seattle-based applied learning sciences company, has been working on a solution that bridges the efforts of parents, schools and agencies with the goal of preparing children for success in any core reading program chosen by a teacher, school, or school district. The following presents the 4 year research and development effort that Headsprout has put forth to build a beginning reading program that incorporates principles derived from the scientific investigation of early reading.
Behavioral Technology Today, 2, 1-8, (2002). THE CUMULATIVE RECORD AS A MANAGEMENT TOOL
Despite the huge sums of money spent on the latest, most innovative management methods, effective personnel management in the business setting remains an elusive goal. Over the years, attempts to ''re-engineer'' (Martin, 1995) management styles and methods have received great fanfare in the popular press. Perhaps best known and possibly the most easily incorporated into existing management styles is ''Management by Objectives'' (Albrecht, 1978). Other broadbased approaches to improving management technique followed, for example, ''Liberation Management'' (Peters, 1992), ''Search for Excellence'' (Peters & Waterman, 1982), etc., but few of these programs have been able to sustain lasting improvements, efficiencies, or changes within the participating corporations (Daniels, 2000). The following questions these approaches and asks 'has the popular press publicized all of the possibilities?' In our search for the latest ''management innovations'' have we overlooked at least one robust technology that

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