Verbal Behavior & Language

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Welcome to Cambridge Center's section dedicated to verbal behavior. Behavioral science views language as verbal behavior (e.g., speaking, writing, signing) that comes about by interacting with others, called the verbal community. From this view, verbal behavior, in all of its complexity, can be studied and understood Show More

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Behavioral Technology Today, 1, 1-12, (2001). CHANGING THE CORPORATE CULTURE AT CHEVRON
At the Association for Behavior Analysis Convention in May, 2000, Darry Callahan, former CEO of Chevron Chemical, now Senior Vice President of Chevron Corporation and Chevron Chemical Company were presented with the award for ''Outstanding Contribution to the Field of Organizational Behavior Management,'' by the Organizational Behavior Management (OBM) Network. Chevron Chemical Company is the first corporate recipient of this award. Chevron Chemical Company implemented the largest-documented systematic and systemic behavioral intervention by a major corporation. They branded their corporate-wide behavioral intervention, ''Reinforcement-Based Leadership'' (RBL). The following article is comprised of three parts: The first section provides an overview of Chevron Chemical's use of RBL to achieve business results; the second contains the text of Darry Callahan's speech following the presentation of the award; the third section provides more background material and data regarding the implementation of R

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